Jenny from the block is back. Director TAJ Stansberry's attempt to make J-LO look as illustrious and sexy as she did back in the old days, doesn't work out too well if you ask me.
Maybe they cut J-Lo's promotional budget in half. Or maybe Stansberry's DP is just another "gruaduate" from the infamous New York Film Academy. In the end, this video looks aweful. It's one of those videos where the producer decided to rent a club for one night, jam pack the place with dancers and extras and just shoot with available light, perhaps adding one or two spots or Kinoflos. At least that's what I get from this video. There is absolutely no composition or lighting concept whatsoever, the combination of colors is just random and there's no harmony, no Zen, no nothing.
There's a lot of unintended overexporsureand as well, no angle or shot that leaves a lasting impression.
Besides the sloppy camera work, you get a certain feeling of impefection over all. But at the same time, the only message the video tries to deliver is: J-LO is perfect. Perfect ass, perfect skin, perfect accessoires. The only thing perfect in my opinion is the fat ass BMW at the beginning of the video.
The rest is just half-baked and looks cheap. Swarovski? Sorry dear, there are some potential brands you shouldn't put in your overstylized comeback video, even though they offer you a ton of cash. Oh yeah and Pitbull, dawg, next time try not to bang the dancers before the shoot, there's glitter on your face.
Rating: 1/5
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